The Fashion Cycle

Introduction – New Trend on The Map

In the first stage, designers introduce new styles, often showcased at fashion shows and adopted by influential trendsetters. These early adopters play a crucial role in setting the stage for a trend’s potential success, as their endorsement can spark initial interest.

Rise – New Trend Becomes Accessible

As the trend gains popularity, mainstream retailers begin to notice and pick it up. During this stage, the style becomes more accessible to a broader audience, often leading to increased visibility through media and marketing efforts.

Peak – New Trend Meets Mass Production

At its peak, the trend reaches its highest point of popularity. It becomes widely recognized and mass-produced, with consumers eagerly adopting the style. During this stage, the trend is at its most influential and pervasive. Fast fashion stores at this stage roll out their re-imagined collections based on the growing trend.

Decline – New Trend Goes on Fire Sale

Eventually, consumer interest starts to wane, leading to dropping sales and visibility. The market becomes saturated, and people start looking for the next big thing. Retailers and designers start reducing production, and discounts become more common.

Obsolescence – New Trend Becomes Old Trend

Finally, the trend becomes obsolete, often replaced by a new style. This stage marks the end of the trend’s lifecycle, as it fades from popularity and is no longer sought after by consumers.